Our Advocacy

Supporting Canada's Energy Future

Enthusiasm for hydrogen may be new to the world, but it’s not new to us. With advanced infrastructure, ground breaking innovation, best-in-class resource development, and an educated workforce, Alberta’s Industrial Heartland and the Edmonton region are well positioned to lead the world in a low-carbon, low-emissions energy future.

Our region offers advantages that outpace any other region in Canada, including carbon capture and storage infrastructure, and the world’s largest CO2 pipeline.

As a resource, hydrogen supports emissions reduction and offers an opportunity to decarbonize sectors that are difficult to electrify. Hydrogen’s potential to accelerate Canada’s energy evolution is real and it’s growing.

Companies in Alberta’s Industrial Heartland are among the world’s lowest cost producers of low carbon hydrogen and our region is working to enable energy diversification at the intersection of economic resiliency and environmental-social-governance leadership. 

We’re working to attract investment that supports our energy future.

Come join us and let’s make history.


The Heart of Opportunity

We believe there is a value-add energy investment window open right now for North America, with a potential to attract $30 billion in new capital investments to Alberta’s Industrial Heartland by 2030. 

We are working with global companies who are exploring opportunities to upgrade Western Canada’s methane, ethane, and propane to higher-value products. Competition for petrochemical investment is fierce, but Alberta’s regulatory environment and investment climate is strong and we’re working to make it stronger. 

Alberta’s Industrial Heartland Association, in collaboration with all three levels of government, enhances the industrial cluster dynamics in our region to position us as a world-class value-add energy processing hub that can compete on the global stage. Focusing investment-enabling infrastructure in Alberta’s Industrial Heartland concentrates and maximizes our overall competitive advantages. Geographic proximity of companies within our cluster reduces the ecological footprint of industrial operations, increases efficiencies and economies of scale.

We’re working for Canada’s energy future.

Competitive Investment Climate

There are five key elements to ensuring a competitive investment climate and work is required from all three levels of government to increase our competitiveness in these areas.

A Welcoming Business Environment

Regulatory certainty, transparency and timeliness are critical for attracting new investment.

A Competitive Tax Framework

Taking into account all taxes and added costs from all levels of government ensures that we remain competitive overall against our biggest competitors.

Investment Attraction Tools

Creating effective tools will drive economic growth and innovation.

Economy-Enabling Infrastructure

Investing in infrastructure will propel economic growth.

A 21st Century Workforce

A skilled workforce that reflects the diversity of our country will benefit everyone.